Implementation partner proposal
We already do this for Braze and Iterable.
BRCG is a Partner-Led Onboarding partner for both, embedded in their pre-sales teams and scoping implementation on live deals before they close. We want the same seat at Podium. We do not want a referral fee.
Selected clients
No fee. No margin. No referral.
We take the entire engineering lift and we bet on our ability to create value with it. Podium pays us nothing, carries no delivery risk, and holds no receivable against us. Our services are contracted directly with the customer and scoped to what that customer actually needs.
What Podium gets back is not a lead. It is a set of accounts where the product is properly integrated, the website feeding it is rebuilt, and the business profile is optimized to bring more volume through it. Every metric that improves in that account is a Podium metric.
Where the value lands
We are paid by the customer. You inherit the compounding.
01
Implementation done properly
Clean price book, reconciled memberships, ported numbers, registered 10DLC, trained staff.
02
Profile and site rebuilt around it
Business profile optimized, structured data, service and location pages that actually rank.
03
Inbound volume goes up
More organic traffic and more local search visibility arriving at the account.
04
Podium usage goes up with it
More webchat sessions, more calls, more conversations, more payments through the platform.
05
Retention, expansion, a reference
An account that can see the value at renewal, and a case study with real numbers behind it.
Why we are comfortable betting on this
Because it is the only part we control. We cannot make Podium close a deal and we would not want a commission for one. We can make an account produce more traffic, more conversations, and a cleaner integration, and those show up in your usage and renewal data whether or not anyone credits us for them.
The precedent
Braze and Iterable already put us in the room.
We join the call as a third party, not a reseller
The prospect discounts everything a vendor says about how easy implementation will be. They do not discount someone with no commission riding on the answer.
The real objection is implementation risk, not product
Nobody stalls a rip-and-replace because they doubt the software. They stall because they do not believe the switch will go cleanly. Answering that on the call is what moves the deal.
We scope to what the customer needs, including down
Sometimes the honest scope is smaller than the one they expected. Saying so is precisely why the next answer we give is believed.
Close rate is the metric the seller keeps
We are not there to source pipeline. We are there to make the pipeline that already exists convert, and to inherit the implementation when it does.
Why us specifically
Two practices that almost never sit together.
26
People at BRCG, and still hiring
Millions
Of contacts migrated between enterprise platforms
Dozens
Of blue-collar service sites built and running
4 years
Longest continuous lifecycle program, ongoing since the migration that started it
Enterprise
Platform migrations at scale
Moving live customer databases between marketing and CRM platforms without losing revenue on the way across.
- Multi-million contact databases, cut over in place
- Event schema design and historical data reconciliation
- Journey and campaign rebuilds, not lift-and-shift
- Deliverability, IP warmup, and post-cutover monitoring
Local
Blue-collar service businesses
HVAC, plumbing, electrical, glass, landscaping, cabinetry and painting. Real shops with real dispatch boards.
- Dozens of sites built, most of them still ours to run
- Local SEO, structured data, and lead routing that works
- We own an HVAC company, C&G Heating and Air in Crozet
- We speak price book, membership, and dispatch fluently
The combination is the point
A Podium FSM migration is an enterprise CRM cutover performed on a business with eight technicians and a price book nobody has cleaned since 2019. Most firms have the discipline or the context. Doing this well needs both.
Technical read
We went through your API docs.
There is nothing here we would need to learn on your time. It is the same shape as the Braze and Iterable work we are in every week, and we would take the whole engineering lift.
POST /v4/dataFeeds/{uid}/events
Website and third-party events into automations, filtered on up to 20 metadata fields. The endpoint is provisioned by your Integrations Fulfillment team, which is the one thing we would need from your side.
Webhooks: API_OBJECT.ACTION
Scope-bound per event type, five second ack, roughly ten day queue retention. We ack immediately and process async, with signature verification and dead-letter handling so a bad deploy never costs a customer their events.
OAuth 2.0, least privilege scopes
Standard authorize and token flow, one webhook bound per location or organization. Straightforward to run across a multi-location franchise without over-scoping the app.
Contacts · Messenger · Invoices
Contact sync, message send and sync, payment requests and prepopulated portal URLs. Enough surface to close the loop from traffic source to conversation to booked job to revenue, which almost nobody in this segment has.
Economics
What each partner model actually costs you.
The two standard structures both take something off Podium's side of the table. The third one does not.
| Dimension | Referral partner | Reseller | Embedded pre-salesWhat we are proposing |
|---|---|---|---|
| Who bills the customer | Podium | The partner | Podium for software. BRCG for services, separately. |
| Cost to Podium | Commission on subscription revenue | Wholesale discount off list, plus channel management | None. No fee in either direction. |
| Who carries delivery | Podium onboarding | Partner, with Podium carrying the brand risk | BRCG, contracted to the customer, on our own engineering |
| Effect on close rate | Neutral. Lead source only. | Varies by partner incentive | Third-party technical read on live deals, where the real objection sits |
| Effect on retention | None | Depends entirely on the partner | Traffic and integration quality feed usage, which feeds renewal |
| What the partner bets on | Volume of referrals | Margin | Our own delivery. Nothing else. |
Scroll the table sideways to compare.
The trade we are asking for
A seat in pre-sales on deals where implementation is the blocker. That is the entire ask. No listing, no program, no contract, and no money moving in either direction until both sides have seen what the delivery is worth.
Why we want this
The impact is bigger down here.
A lifecycle program at a company with millions of contacts moves a percentage point. A contractor who stops missing calls hires another technician. We have spent years building the first kind of capability and we would like to point more of it at the second kind of business.
We are 26 people and still scaling. Home services is where we want the next stage of that to go, and Podium is the platform we would rather build it on than around.
Put us on three deals and see what happens.
Kodie Critzer, founder, BRCG. Charlottesville, Virginia.